Mercedes-Benz, Thailand claim that they have managed to ride the Covid crisis. The company claims that they have used digital marketing to attract customers. Their use of digital marketing strategies has helped them increase sales for two models in the first six months of 2020.
The company has admitted that during the months that travel restrictions were in place there was a decrease in the global sales, however the company had managed to strengthen their digital branding during this time. Once the restrictions were eased and in some cases lifted the witnessed a sharp increase in sales for the months of June.
In the first six months of 2020, Mercedes Benz recorded an increase of 1.6% in sales for the Mercedes-AMG sports model, and sales of the G-class increased by 225%. During the month of the lockdown restriction Mercedes managed to stay connected with its customers through the use of digital platforms and impressed its image in the customers mind.
However, despite the recent surge in sales the company has decided to not take part in the 12 day Bangkok International Motor Show which is expected to begin on July 15. The company has stated that it wants to avoid any risk of people contracting Covid-19 and believe that social distancing is still the best protective practice for its staff and customers.
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